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To be sure, mobile purchases are growing rapidly in the online sales increased 10 percent per year. However, mobile commerce is still expected that only 2 percent of e-commerce sales totaled $ 6 billion, representing this year, according to Forrester Research. This figure could rise to $ 31 billion in 2016 - still a small portion of online sales.
"Stores are not even close to a large number of" Shiva Kumar, whose company provides mobile applications, said TheFind price controls. "But the revolution is the first step that people start using the new tool."the use of smartphones, is actually increasing. A 13-year-old is one of three people - - in the United States for 82 million smartphones in circulation today and that number will double by 2015.
And smart phone users are increasingly using mobile applications. Average user mobile applications, and more time surfing the Internet on a computer or other device, cell phone with market research firm, spending on flood spends 81 minutes a day. However, smartphone users play most of the time, costs are controlled social network, video, maps and sports scores, access to digital research firm comScore use.
Shopping via mobile internet access from your mobile phone retail users with less than 7 percent is at number 13. Retailers are partly to blame for the apathy of the buyer. National Retail Federation survey in May by less than a third of retailers have a complete mobile application strategy, the download for iPhone, Droid and may include application available to BlackBerry users said with.
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